London-based brokerage firm Zenfinex collaborated with Your Bourse, a technology provider offering risk management services. This collaboration aims to enhance trading services by integrating better technology. The company will reportedly utilize Your Bourse’s trade
execution and risk management expertise to offer customized liquidity services
across multiple asset classes.

Enhancing Liquidity

The partnership reportedly enables Zenfinex clients,
including brokers, asset managers, and hedge funds, to access an advanced suite
of trading tools without incurring additional costs, Reuters reported.

Zenfinex’s client-focused approach addresses the
common challenges brokers face, such as obtaining efficient liquidity and
access to top-tier technology. Through this partnership, Zenfinex offers
bespoke solutions tailored to meet the needs of various client segments.

The combined offering includes a comprehensive suite
of tools, such as the MT4 Bridge and MT5 Gateway integration, which enhance execution speed and risk management.

Your Bourse’s technology suite stands out for its
ultra-fast trade execution , backed by a robust Matching and Pricing Engine. The
seamless integration with platforms like MT4 and MT5, along with FIX API
connections, ensures that brokers can quickly adapt to market changes and
maintain high performance.

Personalized Services

The integration also prioritizes uptime and security,
providing brokers with a better infrastructure to mitigate risks like cyber
threats and trading disruptions. With advanced reporting features, clients gain
full transparency, enabling better decision-making.

Zenfinex’s commitment to personalized service sets it
apart, especially for startups and smaller brokerage firms. By offering
tailored support and responsive service, Zenfinex helps clients navigate the
complexities of the financial markets with confidence. Zenfinex and Your Bourse collaborate beyond liquidity services. The companies now offer a package
designed to enhance brokerage operations.

Meanwhile, Zenfinex recently appointed Steve Whittet, who
served as the Sales Managing Director at ATFX Connect UK, as Commercial
Director (Head of Institutional Sales). Whittet had worked at ATFX UK for more
than three years.

The industry expert also has experience with notable brands
like ThinkMarkets, ADS Securities London, and GKFX. At ThinkMarkets, he served
as the Senior Director of Institutional Business Development, while at ADS
Securities and GKFX, he was the Head of Institutional Sales and Global Head of
Institutional Sales, respectively.