ZaraFX has officially changed its name to Zarvista Capital
Markets. According to the company, this decision reflects the company’s growth
and aims to align with its global objectives. The rebranding is intended to
communicate a focus on providing services for traders.

Reasons for the Change

Over the past five years, ZaraFX has expanded its
operations. The firm explained that the new name, Zarvista, is designed to
reflect the company’s increased ambitions and the range of opportunities it
plans to offer.

The “Zar” maintains a connection to the company’s
original name, ZaraFX, which has been established in the financial sector. The
term “Vista” is intended to show new opportunities for clients.

“We are proud of the legacy we’ve built as ZaraFX and even
more excited about the future as Zarvista Capital Markets. This rebrand is not
just a new name, but a reflection of our ambition to offer even greater
opportunities for traders globally,” commented Jamsheer, CEO of Zarvista Capital Markets.

Before the rebranding, Christiana
Lazaridou assumed the position of Chief Business Development Officer at
ZaraFX, as reported by Finance
Magnates.

Before joining the firm, Lazaridou held several roles in the
business development field, most recently serving as Global Head of
Partnerships at Scope Markets from May 2023 to July 2024.

Implications for Clients

As Zarvista Capital Markets, the company will continue to
provide the same services that it has offered under the ZaraFX name. The
rebranding aims to enhance, rather than alter, the existing services.

The firm stated on their site: “To be the premier global
trading platform renowned for innovation, reliability, and customer-centricity,
enabling traders to achieve their financial goals in a transparent and secure
environment.”