The
US-based investment and trading technology solutions provider ViewTrade Holding
Corp. is rebranding its technology arm as ViewTrade Technology Corporation,
dropping the Orbis Systems name.

ViewTrade Rebrands
Technology Division

According
to the press release, the move aims to unify the brand to strengthen
“global growth.” The rebranding aligns with ViewTrade’s broader
product offerings, which now include wealth management, market data integration
systems, client management tools and embedded finance solutions.

“The
transition of Orbis Systems to ViewTrade Technology Corporation represents a
major milestone for us, strengthening our capacity to deliver advanced,
client-centered financial technology solutions globally,” commented Tony
Petrilli, Global Chief Executive Officer of ViewTrade Holding
Corporation. “This shift reflects our commitment to innovation and
operational excellence.”

This is
another move following ViewTrade’s
entry into the Australian market a few months ago, targeting the $9
trillion superannuation fund industry. The company claims it can offer the
local wealth industry savings of up to $1.65 billion annually.

Previously,
the Israeli trading firm IBI Investment House announced
a partnership with ViewTrade. Through this collaboration, IBI’s clients
gained access to international trading markets via ViewTrade’s NextGen
platform.

Key Hires

The
company, which has processed $339 billion in trade flow year-to-date and
manages over $22 billion in assets, is also bolstering its international
footprint with hires across key Asian and Middle Eastern markets:

• Samer
  Helbaoui joins as Vice President for UAE operations, bringing two decades of
  experience from GTN and Thomson Reuters
• Atip
  Pakbara takes the role of Regional Manager for ASEAN, leveraging prior
  experience at Facebook and Google
• Liz Song
  steps in as Regional Manager for Japan and Korea markets
• Peter
  Tardent leads Enterprise Solutions in Australia, drawing from his tenure at
  JBWere Limited and CommSec Advisor Services

We’re excited to announce Orbis Systems Inc. is now ViewTrade Technology Corporation! This rebranding strengthens our global growth and commitment to delivering innovative, client-centric solutions. Learn more: https://t.co/huupq8HOaf #ViewTrade #FinTech #GlobalGrowth pic.twitter.com/mu6NDN8qjb

— ViewTrade (@viewtrade) November 22, 2024

“This
transition opens a new chapter, one where we deliver a comprehensive suite of
technology solutions that empower our clients to integrate sophisticated
financial services directly within their own platforms,” added Kenneth Chan,
President of Technology Services at ViewTrade. “Our enhanced offerings are
designed to elevate client engagement and provide a seamless user experience
across all our markets.”