Finalto South Africa has launched a new White Label solution
designed to help market participants quickly establish their own brokerages.
The solution offers access to top-tier liquidity and aims to set new brokerages
apart in the competitive market.

According to Finalto Africa CEO Dany Mawas, the revamped
offering includes a fully-customisable back office, client portal, CRM, and
multi-asset trading platforms. Mawas emphasizes: “What makes this solution
so unique is that it is completely platform-agnostic and includes advanced
reporting tools, robust risk controls, and a seamless integration with
Finalto’s top tier 1 liquidity providers .”

Simplified Brokerage Setup

Traditionally, starting a brokerage involves a complex
process. This includes obtaining a license, finding vendors, securing a CRM
solution, setting up a training platform, finalizing a liquidity agreement with
a prime broker, partnering with payment service providers (PSPs), and
integrating a ‘cashier’ software to manage fund flow.

Mawas notes that this process can take up to nine months.
“What we are offering at Finalto is the ability to start a brokerage
within one month of obtaining a license, through a straightforward process that
eliminates a lot of the onerous legwork,” he explains.

An additional benefit of Finalto’s solution is the potential
for job creation. By accelerating the time it takes to bring new brokerages to
market, the solution could positively impact the South African economy and
employment landscape.

Mawas also highlights the company’s commitment to promoting
financial literacy across Africa. “The more brokerages that operate in
Africa, the more people on the continent are exposed to online trading and
financial products,” he adds.

Customizable White Label Solution

The White Label solution includes all the advanced features
of Finalto’s trading platforms, such as multi-currency margin accounts,
advanced risk management services, deep liquidity, cutting-edge charting tools,
and comprehensive reporting solutions.

Mawas points out that while the solution is designed to be
plug-and-play, it is also highly customizable. “Our solution can be easily
adapted to suit users’ particular needs, and we offer additional services such
as assistance with marketing or overall commercial strategy,” he says.

The aim of Finalto’s White Label solution is to streamline
both the setup and daily operations of brokerages. It is designed to enhance
the trading experience for brokers and their clients, support algorithmic
trading, and provide a competitive edge in the financial markets.

“Our
user-friendly trading platforms, CRM, and client portal have been designed to
enhance the trading journey of a broker’s users as well as the daily operations
of a broker,” concludes Mawas.