Barely a month after the landmark acquisition of OANDA by the Czech-based prop trading giant FTMO, the latter is boosting its prop trading business. The latest developments are a new prop trading community brand and a loyalty program, which signal the independence of the prop trading business unit in OANDA’s offerings.
FTMO-OANDA Post Acquisition
“Congratulations to OANDA for the official launch of the
OANDA Prop Trader Community + Loyalty Program! They definitely raised the game of what it means to run a loyalty program professionally—having deeply integrated CRM automation to reward users for purchasing, referring, and advocating,” Desmond Leong, Former Forex and CFD Specialist at Forex Australia, shared in a post on LinkedIn.
“Tie that in with a full-fledge store so their users can redeem discount coupons using their hard-earned coins, and man, it’s an absolute
beauty,” he added.
The acquisition deal marked a new phase in the prop trading
space, as companies strive to comply with the new regulations that are fast catching up with the industry. The strict regulations have
now forced companies to turn to established multi-asset trading brands to
ensure compliance.
Landmark Acquisition in the Prop Industry
“It’s appalling to see prop firms still try to create
communities and loyalty programs on Discord. How do you even reward your
members if you don’t know who they are on Discord?” Leong added.
“It’s nice to see OANDA Prop Trader move so swiftly and
nimbly to be at the forefront of launching one of the most impressive prop firm
communities that actually have everyone’s interests aligned,” he said. “Very impressive
given their sheer size.”
CVC Asia Fund IV agreed to sell OANDA Global Corporation to
FTMO Group. The deal is subject to regulatory approvals, and the financial
terms were not disclosed. OANDA, founded in 1996, offers a digital trading platform
for retail and corporate clients. It offers multi-asset trading, currency data,
and analytics . The company operates in major financial hubs, including New
York, London, and Tokyo.
@FTMO_com Acquires Broker OANDA!
This strategic purchase marks a significant step for FTMO in expanding its footprint in the trading world.
Meanwhile, @FundedNext made waves at the iFX EXPO in Dubai earlier this January, revealing their plans to enter the broker industry.…— Prop Firm Markets (@PropFirmMarkets) February 3, 2025
Previously, Finance Magnates reported that FTMO made nearly CZK
5 billion (over $213 million) in revenue in 2023, a 20% increase. Its EBITDA
for the year also reached nearly $100 million. Although the financial consideration of the
deal was not disclosed, Finance Magnates earlier reported that CVC bought OANDA
in 2018 at a valuation of about $162.5 million.
Barely a month after the landmark acquisition of OANDA by the Czech-based prop trading giant FTMO, the latter is boosting its prop trading business. The latest developments are a new prop trading community brand and a loyalty program, which signal the independence of the prop trading business unit in OANDA’s offerings.
FTMO-OANDA Post Acquisition
“Congratulations to OANDA for the official launch of the
OANDA Prop Trader Community + Loyalty Program! They definitely raised the game of what it means to run a loyalty program professionally—having deeply integrated CRM automation to reward users for purchasing, referring, and advocating,” Desmond Leong, Former Forex and CFD Specialist at Forex Australia, shared in a post on LinkedIn.
“Tie that in with a full-fledge store so their users can redeem discount coupons using their hard-earned coins, and man, it’s an absolute
beauty,” he added.
The acquisition deal marked a new phase in the prop trading
space, as companies strive to comply with the new regulations that are fast catching up with the industry. The strict regulations have
now forced companies to turn to established multi-asset trading brands to
ensure compliance.
Landmark Acquisition in the Prop Industry
“It’s appalling to see prop firms still try to create
communities and loyalty programs on Discord. How do you even reward your
members if you don’t know who they are on Discord?” Leong added.
“It’s nice to see OANDA Prop Trader move so swiftly and
nimbly to be at the forefront of launching one of the most impressive prop firm
communities that actually have everyone’s interests aligned,” he said. “Very impressive
given their sheer size.”
CVC Asia Fund IV agreed to sell OANDA Global Corporation to
FTMO Group. The deal is subject to regulatory approvals, and the financial
terms were not disclosed. OANDA, founded in 1996, offers a digital trading platform
for retail and corporate clients. It offers multi-asset trading, currency data,
and analytics . The company operates in major financial hubs, including New
York, London, and Tokyo.
@FTMO_com Acquires Broker OANDA!
This strategic purchase marks a significant step for FTMO in expanding its footprint in the trading world.
Meanwhile, @FundedNext made waves at the iFX EXPO in Dubai earlier this January, revealing their plans to enter the broker industry.…— Prop Firm Markets (@PropFirmMarkets) February 3, 2025
Previously, Finance Magnates reported that FTMO made nearly CZK
5 billion (over $213 million) in revenue in 2023, a 20% increase. Its EBITDA
for the year also reached nearly $100 million. Although the financial consideration of the
deal was not disclosed, Finance Magnates earlier reported that CVC bought OANDA
in 2018 at a valuation of about $162.5 million.
This post is originally published on FINANCEMAGNATES.
