“This one seems to be a lot of returning
investors. So, we are not seeing the new accounts that we may have
seen in the past. But I think that is an indication of the maturity of the
asset in that it’s not something now that people are coming too fresh,” Daniel Moczulski, eToro’s Managing Director for the UK, commented concerning the crypto bull market.

Cryptocurrencies, led by Bitcoin , have recorded impressive performance since early November. This has resulted in heightened
activities among companies providing digital asset services.

Speaking to Yam Yehoshua, Finance Magnates’ Editor-in-Chief during the Finance Magnates London Summit (FMLS:24), Moczulski highlighted that the wave of returning digital asset investors signaled the maturity of the digital asset space.

Post-US Election

Post-US elections, interest in crypto investments also
skyrocketed, with eToro experiencing a high influx of activity. “Since the US elections, it has exploded in ways that it did before. So, the appetite
for buying and holding crypto this week is very different from four weeks ago,” he
said.

Moczulski also observed that there is a heightened
appetite for crypto assets, reflecting how seasoned participants are reigniting
their interest in digital assets. This influx has kept eToro, a platform
reportedly boasting 38 million users globally, busier than ever.

UK’s Demand for Crypto

The UK market stands out for its enthusiasm for
cryptocurrency. Moczulski highlighted how the demand for crypto
investments in the region consistently outpaces that of other European countries.

“What is clear is the UK has a real appetite for
crypto. I also managed the German office. But the UK really does reflect the
price of crypto, you can see. There’s more demand for holding it than I’ve seen
in other European countries.”

Reflecting on eToro’s collaboration with Twitter,
Moczulski underscored the synergy between the two platforms. Twitter’s role as
a go-to source for breaking financial news aligns seamlessly with eToro’s
vision of social trading, he said.

Predictions for 2025

When asked about future trends, Moczulski predicted
that crypto and artificial intelligence will remain dominant narratives. He
hinted at potential market shifts driven by policy changes. However, he admitted that the broader story remains one of continuity rather than radical change.

For brokers, staying relevant will hinge on
understanding evolving investor preferences. The key is constantly
understanding what people want to trade, Moczulski said, emphasizing the
importance of transforming emerging interest into actionable investment
opportunities.

“So I think having a constant finger on the pulse
of what people want to invest in, what people are talking about, what they want
to trade, and being able to convert that to that kind of latent demand
into actually kind of used demand on your platform, where people can engage
with that particular asset.”

Financial Industry Evolution

Reflecting on events like the FMLS:24, Moczulski signaled that the industry has grown in its sophistication. Once perceived as
speculative, the market now leans toward a more mature financial focus.

“Clearly, it’s a great summit, and clearly, it’s an opportunity for the market really to reflect the sophistication and the maturity of where we’ve been. This is very different than how it was 15 years ago. I think we’re getting more sophisticated. I think the market is turning more financial than, perhaps initially, it might have been a bit more gambling focused,” he said.

Moczulski values the human connection fostered by
in-person industry events. While eToro’s operations are largely digital, he concluded by acknowledging the importance of engaging with peers face-to-face.