Google (#GOOG) stocks remain one of the most steady and promising assets in the technology sector. The company holds a leading position in digital advertising, cloud technology, and artificial intelligence, making it attractive to investors. However, the stock price depends on a variety of factors, including competition, macroeconomic conditions, and regulatory risks.
This article explores the price history and the key factors affecting the share price and reviews projections for the coming years.
The article covers the following subjects:
Major Takeaways
- The Google stock price is trading at $186.60 as of 21.02.2025.
- The Google price reached its all-time high of $208.52 on 2025-02-04. The stock’s all-time low of $2.49 was recorded on 2004-09-03.
- Google was founded in 1998 by Larry Page and Sergey Brin in a garage and has since become one of the largest technology companies in the world.
- In 2004, Google conducted its IPO, with a price of $85 per share.
- In 2014, the company carried out a 2-for-1 stock split.
- In 2015, Google announced the formation of a holding company called Alphabet Inc. While Google continued to focus on its core internet services, Alphabet took on new ventures, including projects like autonomous cars and innovative technologies.
- Forecasts for the Google stock indicate significant gains in the coming years.
Google (Alphabet) Real-Time Market Status
The current Google stock price is $186.60 as of 21.02.2025.
Monitoring key metrics is crucial for analyzing Google’s stock performance. Market capitalization helps assess the company’s market value and upside potential. Net income and revenue are critical indicators of its financial health. The price-to-earnings (P/E) ratio measures the stock’s value relative to its earnings. Additionally, the beta coefficient gauges the volatility of an asset, while net income per employee reflects how efficiently the company utilizes its workforce.
Data as of 16.02.2025.
| Metric | Value |
| Market cap | $2.27 trillion. |
| Net income (FY) | $100.12 billion |
| Revenue (FY) | $349.81 billion |
| Dividend yield | 0.43% |
| Price-to-earnings ratio (TTM) | 23.35 |
| Shares outstanding | 12.12 billion |
| 1-year beta | 0.93 |
| Net income per employee | $546.13k |
| Revenue per employee (1 year) | $1.91 million |
Google Stock Price Forecast for 2025 Based on Technical Analysis
The Google share is trading near the lower boundary of the ascending channel, which may indicate the end of a short-term correction. Notably, the asset is below the EMA line, suggesting a bearish trend in the short term. The Bulls Power indicator also confirms this scenario. The indicator value is below the zero line, and red bars are prevalent, pointing to a weakening of the bullish pressure and a possible further decline.
The RSI reading of 42.28 indicates that the stock is not in the oversold or overbought zone. Thus, the quotes may move in any direction. Since the price is trading at the lower boundary of the channel, the asset may continue to fall in the short term, possibly rebounding afterward.
In the coming months, the price may test the channel’s lower boundary. Small upward corrections are also possible. However, the bearish momentum may continue to gain ground.
| Month | Minimum, $ | Maximum, $ |
| March | 147 | 171 |
| April | 160 | 167 |
| May | 148 | 160 |
| June | 148 | 160 |
| July | 158 | 157 |
| August | 157 | 180 |
| September | 167 | 180 |
| October | 168 | 184 |
| November | 175 | 197 |
| December | 199 | 224 |
Long-Term Trading Plan for GOOG for 2025
The current levels present an attractive opportunity for long-term investment. The price is trading at the lower boundary of the ascending channel. Therefore, an uptrend can be expected in the future.
Consider short trades with a take-profit order near $167 for short-term investments. Once the price reaches this target, observe the market and look for a long entry near the support of $148–$160. Consider securing part of the profit near $185 and holding the rest of the trades open to benefit from a potential further increase.
Analysts’ Google Shares Price Projections for 2025
Forecasts for 2025 indicate continuing expansion. The largest price hikes are expected in summer and at the end of the year.
CoinCodex
Price range: $178.82–$276.24 (as of 17.02.2025).
CoinCodex expects a steady increase in Google’s share price. Significant strengthening is expected at the end of the year.
| Month | Minimum, $ | Average, $ | Maximum, $ |
| March | 178.82 | 190.8 | 205.13 |
| April | 201.1 | 208.72 | 217.01 |
| May | 204.92 | 217.95 | 227.32 |
| June | 225.67 | 231.06 | 239.53 |
| July | 235.14 | 246.22 | 252.22 |
| August | 248.36 | 259.76 | 266.84 |
| September | 242.17 | 252.69 | 263.14 |
| October | 251.26 | 263.62 | 274.75 |
| November | 260.27 | 268.37 | 276.24 |
| December | 258.53 | 264.44 | 270.06 |
PandaForecast
Price range: $189.83–$234.98 (as of 17.02.2025).
PandaForecast predicts a sustained advancement of GOOG, with the strongest upside potential in summer. The beginning of the year is an optimal time to open trades, especially given the expected volatility and positive trends in the company’s business.
| Month | Minimum, $ | Average, $ | Maximum, $ |
| March | 189.83 | 195.28 | 202.66 |
| April | 198.32 | 201.96 | 206.5 |
| May | 195.2 | 202.87 | 212.54 |
| June | 200.13 | 207.8 | 216.4 |
| July | 208.83 | 212.66 | 217.64 |
| August | 222.93 | 227.01 | 234.98 |
| September | 213.52 | 221.91 | 231.09 |
| October | 211.25 | 216.51 | 225.09 |
| November | 204.24 | 216.51 | 229.18 |
| December | 192.47 | 205.41 | 220.2 |
Analysts’ Google Shares Price Projections for 2026
Forecasts for the Google stock in 2026 are diverse. Some analysts expect the stock to climb, while others anticipate prolonged corrections.
CoinCodex
Price range: $145.74–$271.49 (as of 17.02.2025).
CoinCodex‘s experts forecast significant price fluctuations, with the most substantial rise expected in February. In November, the asset may drop to $145.74, allowing traders to buy shares at an attractive price. At the end of the year, the quotes are anticipated to edge up steadily.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2026 | 145.74 | 208.46 | 271.49 |
StockScan
Price range: $246.75–$344.52 (as of 17.02.2025).
StockScan forecasts consistent gains for the GOOG stock. The highest price surge is expected in November, with the price reaching a high of $344.52. The lowest price of $246.75 is anticipated in January.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2026 | 246.75 | 295.63 | 344.52 |
PandaForecast
Price range: $176.14–$237.32 (as of 17.02.2025).
According to PandaForecast, GOOG is projected to soar sharply in certain months. In May and June, the price may trade at $214.77.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2026 | 176.14 | 208.46 | 237.32 |
Analysts’ Google Shares Price Projections for 2027
In 2027, experts believe that Alphabet Inc. (GOOG) shares will continue to rally with occasional corrections. Consequently, traders can open both short-term and long-term positions.
CoinCodex
Price range: $149.78–$260.05 (as of 17.02.2025).
CoinCodex forecasts that the GOOG stock will rise in value. The most significant gains are expected in the second half of the year.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2027 | 149.78 | 211.41 | 260.05 |
StockScan
Price range: $328.76–$366.53 (as of 17.02.2025).
According to StockScan, Google shares are poised to skyrocket to $366.53. By the end of the year, the rate will likely stand at $357.96.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2027 | 328.76 | 347.64 | 366.53 |
PandaForecast
Price range: $187.56–$244.88 (as of 17.02.2025).
PandaForecast assumes a moderate uptick with small fluctuations. The price will gradually climb to $229.97 in the first months of the year. In summer, the GOOG rate will settle around $216.77.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2027 | 187.56 | 211.43 | 244.88 |
Analysts’ Google Shares Price Projections for 2028
According to analysts, the share price of Alphabet Inc. will dramatically strengthen in 2028, with the most rapid gains anticipated in July and December.
CoinCodex
Price range: $240.08–$370.56 (as of 17.02.2025).
CoinCodex anticipates major expansion for GOOG in 2028, with the highest price of $370.56. A particularly robust price surge is predicted in summer.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2028 | 240.08 | 304.17 | 370.56 |
StockScan
Price range: $328.18–$397.85 (as of 17.02.2025).
StockScan forecasts promise consistent growth. The price activity will likely ramp up during the summer and autumn months. The most significant gains are expected in December, when the price may soar to $397.85.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2028 | 328.18 | 363.02 | 397.85 |
Analysts’ Google Shares Price Projections for 2029
Analysts expect the GOOG price to continue climbing. The stock is expected to reach new highs, providing great opportunities for long-term investors.
CoinCodex
Price range: $344.50–$497.44 (as of 17.02.2025).
CoinCodex predicts that the exchange rate may hit a new high of $497.44 in November 2029, given current trends. The largest increases are expected in summer.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2029 | 344.50 | 435.51 | 497.44 |
StockScan
Price range: $271.84–$479.74 (as of 17.02.2025).
According to StockScan‘s forecasts, Google’s stock will show a considerable boost. The asset is expected to peak near $479.74 in December. Thus, the stock appears to be a promising long-term investment.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2029 | 271.84 | 375.79 | 479.74 |
Analysts’ Google Shares Price Projections for 2030
Forecasts for GOOG shares in 2030 are mixed. Some analysts anticipate a continuation of the bullish trend, while others predict corrections.
CoinCodex
Price range: $339.95–$492.51 (as of 17.02.2025).
CoinCodex experts forecast a slight correction in the GOOG rate. The highest price will be $492.51. Despite short-term fluctuations, the asset has a great upside potential.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2030 | 339.95 | 463.91 | 492.51 |
StockScan
Price range: $271.35–$351.93 (as of 17.02.2025).
StockScan analysts expect a correction in 2030 after a robust surge in 2029, with a projected high in December. However, despite this slump, a modest uptick is expected at the beginning of the year.
| Year | Minimum, $ | Average, $ | Maximum, $ |
| 2030 | 271.35 | 311.64 | 351.93 |
Analysts’ Google Shares Price Projections until 2050
According to StockScan, the price is expected to jump in the long term. In 2035, the average price will reach $711.19. By 2040, GOOG will soar to $898.99 and skyrocket to $1,232.52 by 2050.
Share Price Target‘s projections for the Google stock in 2040 and 2050 are also very upbeat. In 2040, the price is expected to reach $2,110. By 2050, the price will hit $5,308, driven by advancements in AI and emerging opportunities in quantum computing and biosensors.
CoinCodex forecasts point to impressive increases. In 2040, GOOG shares will trade in the range of $1,286.50–$1,734.63. By 2050, the price is projected to rise further to $4,584.83–$6,642.43, with an average price of $5,550.04.
| Year | StockScan, $ | CoinCodex, $ | Share Price Target, $ |
| 2035 | 711.19 | – | – |
| 2040 | 898.99 | 1,512.50 | 1,914.00 |
| 2050 | 1,232.52 | 5,550.04 | 5,064.00 |
Experts agree that the company will continue to develop and enhance its market value despite possible short-term swings. The forecasts look quite sensible, especially taking into account future innovations and expansion of the company’s services. Alphabet Inc. remains a strong player in the technology market.
Market Sentiment for GOOG (Google) on Social Media
Google’s performance is actively discussed on social media, directly affecting the general sentiment among investors. Media sentiment expressed through positive or negative social media posts can influence short-term price fluctuations. Positive tweets and publications often lead to higher prices, while negative reviews lead to lower GOOG prices.
The @BourbonCap’s tweet suggests that Amazon has sold 100% of its shares to SIONQ and claims that Google stocks will dominate the entire quantum technology market. The post includes a link to Form 13F that confirms these transactions and ends with a recommendation to buy GOOG stocks.
The tweet from @DividendDude_X argues that the Google (GOOG) stock remains the best investment in the stock market.
Overall, investor sentiment regarding Google stocks on social media is positive. The majority express confidence in the company’s long-term growth, focusing on its supremacy in quantum computing.
GOOG Price History
Google (GOOG) reached the highest price of $208.52 on 2025-02-04.
The lowest price of Google (GOOG) was recorded on 2004-09-03 when the stock declined to $2.49.
The chart below shows the GOOG stock price performance for the last ten years. Besides, it is essential to evaluate historical data to make the predictions as accurate as possible.
- Google (now Alphabet, #GOOG) launched its IPO in August 2004 at $85 per share, surging to $100+ on the first trading day.
- In November 2007, the securities hit $373 but slumped to $247 in October 2008 amid the crisis.
- In October 2013, the stock topped $1,000 for the first time, buoyed by the success of YouTube and Android.
- In April 2014, Google carried out a 2-for-1 stock split. After the split, GOOGL (Class A) shares traded around $570, while GOOG (Class C) shares were priced between $25 and $30.
- In August 2015, the company became part of Alphabet Inc., which improved business transparency.
- In November 2021, the stock hit an all-time high near $3,000. In July 2022, Google conducted a 20-to-1 split, with a price of $112.
- In November 2022, GOOG’s rate plunged to $83 due to a general decline in the technology sector.
Google Fundamental Analysis
Fundamental analysis helps to assess the long-term prospects of Google’s stock and identify the key factors affecting its value. The company holds leading positions in digital advertising, cloud technologies, and artificial intelligence, which makes its shares appealing to investors. However, the price is influenced not only by the company’s performance but also by macroeconomic factors, competition, regulatory risks, and the general state of the stock market.
What Factors Affect the Google Stock?
- Alphabet’s financial reports (revenue, profit, margins).
- Advertising business growth (revenue from Google Ads, YouTube).
- Cloud technology development (Google Cloud and its market share).
- Competition in the technology sector (main competitors: Apple, Microsoft, Amazon).
- Global macroeconomic situation (inflation, interest rates).
- Investments in AI and innovation (Google Bard, DeepMind).
- Regulatory risks and antitrust litigations.
- The general trend of the stock market and the performance of the Nasdaq 100 and S&P 500.
- Company reputation and media sentiment.
More Facts About Google (Alphabet)
Google is one of the largest tech giants in the world, which is included in the Alphabet Inc. holding. It was founded in 1998 by Larry Page and Sergey Brin in Silicon Valley and was originally a search engine with a revolutionary PageRank algorithm. Today, Google is not just a search engine but also a vast ecosystem of digital products and services.
The company is a global leader in online advertising (Google Ads, AdSense), cloud technologies (Google Cloud Platform), mobile solutions (Android operating system, Google Pixel smartphones), and video hosting (YouTube). Google is also actively developing projects in artificial intelligence and machine learning, including Bard and DeepMind.
Alphabet owns advanced developments in autonomous vehicles (Waymo), biotechnology (Verily Life Sciences), and other innovative solutions. Google’s shares are traded on the Nasdaq exchange and are included in the S&P 500 and Nasdaq 100 indices. With its global presence, continued business expansion, and strong financials, the company remains one of the most promising choices for long-term investments.
Advantages and Disadvantages of Investing in Google
Google is an attractive investment due to the company’s steady expansion, technological innovation, and dominant position in the sector. However, Google, like any asset, has not only advantages but also potential risks to consider.
Advantages
- Leadership in digital advertising. Google Ads and YouTube generate a significant portion of revenue, providing a stable cash flow.
- Strong financial performance. High margins, steady revenue and profit growth.
- Diversified business. Cloud technologies, artificial intelligence, mobile devices, and autonomous vehicles (Waymo).
- Global presence. Google services are used by billions of people around the world.
- Investments in innovation. Artificial intelligence (DeepMind, Bard), quantum computing, biotechnology.
- Inclusion in the S&P 500 and Nasdaq 100 indices makes the asset attractive to institutional investors.
- Financial strength. Low debt load, significant cash reserves.
- Long-term growth potential. Continuous services expansion and entering new markets.
Disadvantages
- Regulatory risks. Antitrust proceedings and potential restrictions from the US and EU authorities.
- Strong dependence on the advertising business. The majority of revenue comes from Google Ads, making the company vulnerable to a reduced demand for advertising.
- Competition from Microsoft, Amazon, Apple and other tech giants.
- Macroeconomic instability. Inflation, rising interest rates, and potential crises could adversely affect share prices.
- AI development risks. The rapid advancement of artificial intelligence (ChatGPT, DeepSeek, Qwen) poses a threat to Google’s business in search technologies.
- Dependence on the global internet market. Possible access restrictions in certain countries (China, Russia).
- The high price makes GOOG stocks less accessible to investors with limited capital.
Google stands out as one of the most stable and promising companies to invest in thanks to its technological advancements, strong financial performance, and wide range of businesses. However, investors should consider possible risks such as regulatory pressure, competition, and dependence on the advertising market. Moreover, the company’s long-term expansion will largely hinge on the successful development of cloud technologies and artificial intelligence.
How We Make Forecasts
We use a comprehensive approach to price forecasting, taking into account short-, medium- and long-term factors.
- Short-term forecasts (from several days to months) are based on technical analysis, including moving averages, the RSI, MACD, and support and resistance levels. Additionally, corporate reports and macroeconomic events are analyzed.
- Medium-term forecasts ( from several months to a year) include fundamental analysis, evaluation of revenue, margins, and strategic initiatives of the company. Besides, advertising market conditions, competition, and the impact of inflation and interest rates are also examined.
- Long-term forecasts (five or more years) rely on historical data, innovations, and Alphabet’s development strategy. Special attention is paid to cloud technologies, artificial intelligence, and possible regulatory risks.
This approach helps us make balanced forecasts for different time frames.
Conclusion: Is Google a Good Investment?
Google continues to be an attractive investment option despite some market fluctuations. The company is showing robust growth, especially in quantum computing and cloud technologies, regardless of certain challenges. Positive investor sentiment, as well as strong financial reports, support its long-term prospects. Given its stable expansion and innovative directions, Google represents a worthwhile opportunity to profit from both long-term investing and trading.
Google Price Prediction FAQs
The current Google stock price is $186.60 as of 21.02.2025.
Google’s future share price depends on many factors, including the company’s technological innovations, market share, financial performance, and changes in the economy. Long-term forecasts suggest significant appreciation.
Forecasts for 2025 suggest moderate price gains for GOOG. The company will continue to develop in such areas as cloud technologies and artificial intelligence, supporting its market value. The asset is projected to rise by around 20%–30% during 2025.
Google’s stock is poised to rise in 2026 despite possible market fluctuations. Forecasts indicate an increase of 20%–40%, which will be driven by the introduction of new technologies, improved financial performance, and a stable market position.
In 5 years, Alphabet’s stock may surge significantly due to its dominance in technology and innovations in artificial intelligence, quantum computing, and other key industries. The price is expected to soar by 100% or more over that time.
Some analysts believe that Google stocks may be slightly overvalued, especially given the current market conditions. However, the long-term outlook remains positive as the company continues to be a leader in the technology market and generate steady revenue.
The decision depends on the term of your investment. For long-term investors, the Google stock is a great opportunity to make profits. In case of short-term fluctuations, one may consider closing some of the trades. Nevertheless, in the long term, the company will continue to progress and boost its revenues.
Google remains a safe long-term investment due to its strong market position, high level of innovation, and consistent earnings. The company continues to develop new technologies, such as cloud computing and artificial intelligence, reinforcing its market position in the future.
Price chart of GOOG in real time mode
The content of this article reflects the author’s opinion and does not necessarily reflect the official position of LiteFinance broker. The material published on this page is provided for informational purposes only and should not be considered as the provision of investment advice for the purposes of Directive 2014/65/EU.
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