Shir
Shalom, who led various projects related to risk management at eToro, has announced her departure from the
financial trading platform after serving nearly four years in various
leadership roles. “Forever an eTorian,” she wrote on social media, without
revealing what her next career steps would be.
Shalom is the second eToro employees to announce their departures in recent weeks, potentially signaling a broader management shift as the company prepares for its long-anticipated public offering.
Departs eToro After Three-Year Tenure
Shalom, who
joined eToro in
October 2021, most recently financial, operational,
technology, and model risk management functions at the btoker. During her tenure, she worked
closely with Deputy CEO Hedva Ber and Chief Risk Officer Sharon Biran to
strengthen the company’s risk management framework.
“After
years of doing – executing and building – it’s time to say goodbye to
eToro,” Shalom stated in her announcement. She highlighted her work with Ber,
describing her role as “turning vision into action” while serving as
the deputy CEO’s right hand.
Shalom
initially joined eToro as Chief of Staff in the Global COO and Deputy CEO
Office, where she managed a budget exceeding $30 million and led expense
reduction efforts that reportedly decreased yearly costs by $12 million. In
2023, she transitioned to her most recent position heading risk management
across multiple domains.
In this
capacity, Shalom was responsible for developing the company’s financial risk
management program, managing operational risk across the eToro Group, building
the model risk management domain, and leading business continuity planning. Her
oversight also extended to information security, cyber, and privacy matters
within the Operational Committee.
From KPMG and Accenture to
eToro
Before
joining eToro, Shalom worked at Accenture Israel for over five years, rising to
Technology Consulting Manager in the Financial Services Industry. Her previous
experience also includes positions at KPMG Israel, where she conducted
financial audits and compliance assessments for major financial institutions.
During her
time at eToro, Shalom also led “Invest with Her,” the company’s
female investor community initiative, and had responsibilities for delivering
compliance and risk updates to the board.
Shalom
decided to leave the company at the moment when eToro
chose to suspend its IPO roadshows in response to market turmoil triggered
by the trade war and Trump’s tariffs. According to the official statement, the
fintech is “evaluating market conditions” but has reportedly not changed its
plans to go public in this quarter of 2025.
Veteran Marketing
ExpertAlso Departs
In another
significant departure, Shiran Herzberg, eToro’s Director of Media Partnerships
and Head of Marketing for the GCC region, left after more than 13 years
with the company. Herzberg joined eToro in 2012, initially working in customer
service and affiliate management roles before becoming a key figure in the
broker’s media buying and partner relations team.
During his
long tenure, Herzberg played a crucial role in launching the eToro brand in the
US market and was instrumental in forming partnerships with established brands
including NASDAQ and BlackRock.
Industry
observers suggest these executive changes may be related to the company’s
public offering preparations, with some executives potentially looking to cash
out stock options that would become liquid after the IPO.
Profits and New Products
In its most
recent filing with the Securities and Exchange Commission (SEC), the Israeli
fintech eToro reported
earning a total of $931 million in commissions by the end of 2024. This
reflects a 45.6% increase compared to the previous year. The breakdown shows
that 38% of this amount was generated from cryptocurrency trading, with an
equal 38% from equities trading. Commodities accounted for 20% of the total,
while currency trading contributed just 4%.
Looking
back, eToro’s commission revenue was $639 million in 2023 and $632 million in
2022. The final quarter of 2024 proved especially strong, with commissions
reaching $303 million, driven largely by Bitcoin exceeding a value of $100,000.
Separately,
eToro has outlined plans to
introduce options trading for users outside the United States later in 2025.
The company also intends to roll out additional offerings, such as securities
lending, to bolster its recurring revenue streams.
Shir
Shalom, who led various projects related to risk management at eToro, has announced her departure from the
financial trading platform after serving nearly four years in various
leadership roles. “Forever an eTorian,” she wrote on social media, without
revealing what her next career steps would be.
Shalom is the second eToro employees to announce their departures in recent weeks, potentially signaling a broader management shift as the company prepares for its long-anticipated public offering.
Departs eToro After Three-Year Tenure
Shalom, who
joined eToro in
October 2021, most recently financial, operational,
technology, and model risk management functions at the btoker. During her tenure, she worked
closely with Deputy CEO Hedva Ber and Chief Risk Officer Sharon Biran to
strengthen the company’s risk management framework.
“After
years of doing – executing and building – it’s time to say goodbye to
eToro,” Shalom stated in her announcement. She highlighted her work with Ber,
describing her role as “turning vision into action” while serving as
the deputy CEO’s right hand.
Shalom
initially joined eToro as Chief of Staff in the Global COO and Deputy CEO
Office, where she managed a budget exceeding $30 million and led expense
reduction efforts that reportedly decreased yearly costs by $12 million. In
2023, she transitioned to her most recent position heading risk management
across multiple domains.
In this
capacity, Shalom was responsible for developing the company’s financial risk
management program, managing operational risk across the eToro Group, building
the model risk management domain, and leading business continuity planning. Her
oversight also extended to information security, cyber, and privacy matters
within the Operational Committee.
From KPMG and Accenture to
eToro
Before
joining eToro, Shalom worked at Accenture Israel for over five years, rising to
Technology Consulting Manager in the Financial Services Industry. Her previous
experience also includes positions at KPMG Israel, where she conducted
financial audits and compliance assessments for major financial institutions.
During her
time at eToro, Shalom also led “Invest with Her,” the company’s
female investor community initiative, and had responsibilities for delivering
compliance and risk updates to the board.
Shalom
decided to leave the company at the moment when eToro
chose to suspend its IPO roadshows in response to market turmoil triggered
by the trade war and Trump’s tariffs. According to the official statement, the
fintech is “evaluating market conditions” but has reportedly not changed its
plans to go public in this quarter of 2025.
Veteran Marketing
ExpertAlso Departs
In another
significant departure, Shiran Herzberg, eToro’s Director of Media Partnerships
and Head of Marketing for the GCC region, left after more than 13 years
with the company. Herzberg joined eToro in 2012, initially working in customer
service and affiliate management roles before becoming a key figure in the
broker’s media buying and partner relations team.
During his
long tenure, Herzberg played a crucial role in launching the eToro brand in the
US market and was instrumental in forming partnerships with established brands
including NASDAQ and BlackRock.
Industry
observers suggest these executive changes may be related to the company’s
public offering preparations, with some executives potentially looking to cash
out stock options that would become liquid after the IPO.
Profits and New Products
In its most
recent filing with the Securities and Exchange Commission (SEC), the Israeli
fintech eToro reported
earning a total of $931 million in commissions by the end of 2024. This
reflects a 45.6% increase compared to the previous year. The breakdown shows
that 38% of this amount was generated from cryptocurrency trading, with an
equal 38% from equities trading. Commodities accounted for 20% of the total,
while currency trading contributed just 4%.
Looking
back, eToro’s commission revenue was $639 million in 2023 and $632 million in
2022. The final quarter of 2024 proved especially strong, with commissions
reaching $303 million, driven largely by Bitcoin exceeding a value of $100,000.
Separately,
eToro has outlined plans to
introduce options trading for users outside the United States later in 2025.
The company also intends to roll out additional offerings, such as securities
lending, to bolster its recurring revenue streams.
This post is originally published on FINANCEMAGNATES.
