Following
last year’s addition of legendary goalkeeper Iker Casillas to its ambassador
team, XTB has another surprise for football fans. This time, the publicly
traded Polish fintech has partnered with one of the most colorful figures in
the sports world, Zlatan Ibrahimović, Finance Magnates has learned
exclusively.

Zlatan Ibrahimovic Becomes
XTB Brand Ambassador

XTB is
launching a new media campaign featuring Zlatan Ibrahimović as its ambassador.
This coincides with the fintech’s 20th anniversary celebrations and the
unveiling of a refreshed logo. Ibrahimović, one of the most charismatic football
players of the last generation with over 120 million social media followers, stood
out with his unique goals and even more original ways of being.

Although
Zlatan is no longer active on the field, he works near the football pitch and
is also an entrepreneur. As XTB’s ambassador, he will focus on promoting the
brand in 14 countries across various regions worldwide. The campaign will
include both offline and digital activities, featuring a television campaign
set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and
Portugal.

“Zlatan’s
charisma, discipline, and energy perfectly align with XTB’s essence, and I am
thrilled to have him join XTB as our new global brand ambassador,” Omar
Arnaout, CEO of XTB, commented for Finance Magnates. “Zlatan has
grown to be one of the best players in the world through hard work and
devotion, and it is a similar journey that we have gone through over the last
20 years. We are truly excited about this partnership and we are sure that it
will help us elevate our brand to a different level.”

This isn’t
XTB’s first collaboration with a high-profile athlete. Last year, famous
Spanish goalkeeper Iker Casillas joined the ambassador roster, while the year
before, popular boxer and MMA fighter Conor McGregor came on board.

XTB CEO on the Company’s
20-Year Journey

In
connection with XTB’s 20th anniversary, Finance Magnates interviewed CEO
Omar Arnaout about the company’s plans and achievements. When asked about
upcoming innovations this year, Arnaout mentioned ongoing work on “new
products for our clients, namely retirement accounts: IKE in Poland and ISA in
the United Kingdom, and a virtual wallet with a multi-currency card.
Additionally, we plan to refresh the design of the mobile app’s interface later
this year.”

Asked about
the most important moment in XTB’s development history, Arnaout cited 2013,
when the company’s first proprietary trading platform , xStation 3, debuted.
“This enabled us to develop our own technology tailored to our business
strategy. Over the years, we’ve continued along this path, and today XTB is one
of the leading fintech companies in Europe with technology paving the way for
further dynamic growth,” he commented.

XTB’s CEO
added that two decades of operation and the new ambassador partnership were
also perfect opportunities to refresh the logo “to make it more modern and
align it with our evolving business model, which is shifting towards a
universal financial management app.”

Finance
Magnates also
inquired whether XTB plans to join the increasingly popular trend of developing
towards pro trading, as other CFD brokers have done. Arnaout admitted that the
company doesn’t currently plan such a move but is preparing “more
innovations for clients in 2025.”