eToro has partnered with Google to launch a new advertising
campaign using generative AI. The ads were produced entirely with Veo 2, a
video generation tool developed by Google DeepMind. This marks one of the first
known uses of the tool in a full-scale marketing campaign.
Meanwhile, eToro
is preparing an initial public offering that could value the company
between $3.7 billion and $4 billion. The offering will include up to $500
million in shares, with half of the proceeds going to the company. The rest
will come from existing shareholders, mainly close associates and family members
of the founders.
eToro Partners Google for AI Ads
“Veo 2 proved to be the perfect fit for eToro’s brand
strategy, offering a next-level solution to produce compelling localized
videos, providing realistic motion and high-quality output at a remarkable
speed,” Yannay Politi, VP of Brand Marketing at eToro, said.
Veo 2 can generate high-quality video from written and
visual prompts. It simulates realistic motion and facial expressions. The eToro
campaign is also the first time Google Israel has used Veo 2 in an advertising
project.
The campaign includes two 30-second ads. László Gaál, a
specialist in AI-generated video, led the creative direction. He worked with
eToro’s in-house team to develop the concept and production.
“Partnering with a pioneer like Google and collaborating
with leading AI creators has allowed us to move beyond traditional advertising
and explore what’s possible at the intersection of technology and creativity.
This is more than a media campaign; it’s a statement about the future of
marketing,” Politi added.
Italian Ads Highlight Short-Term Aspirations
The ads target the Italian market and were developed in
partnership with the agency Marketing Arena. According to research from ACRI,
many Italians under 44 save for short-term goals like travel or buying durable
goods. Only a small percentage focus on building long-term wealth.
The campaign’s visuals reflect these findings. One ad shows
a couple driving through Tuscany. Another depicts a wedding scene. Both are
meant to represent common short-term aspirations.
The ads are currently airing on YouTube, television,
connected TV, and outdoor displays across Italy. eToro plans to roll out
similar campaigns in other regions.
eToro has partnered with Google to launch a new advertising
campaign using generative AI. The ads were produced entirely with Veo 2, a
video generation tool developed by Google DeepMind. This marks one of the first
known uses of the tool in a full-scale marketing campaign.
Meanwhile, eToro
is preparing an initial public offering that could value the company
between $3.7 billion and $4 billion. The offering will include up to $500
million in shares, with half of the proceeds going to the company. The rest
will come from existing shareholders, mainly close associates and family members
of the founders.
eToro Partners Google for AI Ads
“Veo 2 proved to be the perfect fit for eToro’s brand
strategy, offering a next-level solution to produce compelling localized
videos, providing realistic motion and high-quality output at a remarkable
speed,” Yannay Politi, VP of Brand Marketing at eToro, said.
Veo 2 can generate high-quality video from written and
visual prompts. It simulates realistic motion and facial expressions. The eToro
campaign is also the first time Google Israel has used Veo 2 in an advertising
project.
The campaign includes two 30-second ads. László Gaál, a
specialist in AI-generated video, led the creative direction. He worked with
eToro’s in-house team to develop the concept and production.
“Partnering with a pioneer like Google and collaborating
with leading AI creators has allowed us to move beyond traditional advertising
and explore what’s possible at the intersection of technology and creativity.
This is more than a media campaign; it’s a statement about the future of
marketing,” Politi added.
Italian Ads Highlight Short-Term Aspirations
The ads target the Italian market and were developed in
partnership with the agency Marketing Arena. According to research from ACRI,
many Italians under 44 save for short-term goals like travel or buying durable
goods. Only a small percentage focus on building long-term wealth.
The campaign’s visuals reflect these findings. One ad shows
a couple driving through Tuscany. Another depicts a wedding scene. Both are
meant to represent common short-term aspirations.
The ads are currently airing on YouTube, television,
connected TV, and outdoor displays across Italy. eToro plans to roll out
similar campaigns in other regions.
This post is originally published on FINANCEMAGNATES.
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