eToro Survey: 55% of Gen Z Discuss Investments with Friends, Surpasses Boomers

A recent survey from eToro shows that Gen Z investors are
far more likely than older groups to discuss investments with friends and
family.

The study, covering 10,000 retail investors across 12
countries, found that 55 percent of Gen Z respondents aged 18 to 27 spoke about
their portfolios with friends, and 44 percent shared their investment
activities with relatives.

Among baby boomers aged 60 to 78, only 29 percent had such
discussions with friends, and 22 percent with family.

Gen Z Leads Investment Discussions

This trend extends beyond family circles. Gen Z respondents
are more likely than boomers to compare investment strategies with strangers,
at 10 percent compared to 4 percent, and colleagues, at 32 percent compared to
15 percent.

Sam North, eToro Analyst, Source: LinkedIn

However, they are less inclined to share investment details with
romantic partners, possibly due to different relationship statuses.

Gen Z investors also dedicate more time to research. They
spend an average of 3.7 hours weekly analysing company data and watching
investment-related content.

“The latest crop of retail investors are rewriting the
script, with many embracing the opportunity to share their investment ideas
with friends and their wider circle as they look to harness the wisdom of the
crowd,” commenting on the data, eToro Analyst Sam North, said.

“In the same way that Gen Zs have turned other ‘taboo’
subjects, such as mental health, into dinner table chat, investments and money
have become normal topics of conversation amongst this age group.”

Prioritizing Financial Independence

They are also more likely than other age groups to engage in
structured learning, with 30 percent having taken an investment course and 45
percent studying strategies from prominent investors.

Their motivations diverge from older generations, with 44
percent of Gen Z aiming for financial independence compared to 33 percent of
the average, and only 18 percent focused on retirement planning compared to 36
percent of older groups.

The survey, conducted by Opinium from August 16 to September
2, 2024, classified retail investors as self-directed or advised, each holding
at least one investment product.

North adds: “The youngest generation of investors are old
enough to have witnessed the impact of economic downturns but young enough to
have grown up in a digital age where information is just a click away. Gen Z
understands the importance of being financially savvy and are making the most
of the tools available.”

A recent survey from eToro shows that Gen Z investors are
far more likely than older groups to discuss investments with friends and
family.

The study, covering 10,000 retail investors across 12
countries, found that 55 percent of Gen Z respondents aged 18 to 27 spoke about
their portfolios with friends, and 44 percent shared their investment
activities with relatives.

Among baby boomers aged 60 to 78, only 29 percent had such
discussions with friends, and 22 percent with family.

Gen Z Leads Investment Discussions

This trend extends beyond family circles. Gen Z respondents
are more likely than boomers to compare investment strategies with strangers,
at 10 percent compared to 4 percent, and colleagues, at 32 percent compared to
15 percent.

Sam North, eToro Analyst, Source: LinkedIn

However, they are less inclined to share investment details with
romantic partners, possibly due to different relationship statuses.

Gen Z investors also dedicate more time to research. They
spend an average of 3.7 hours weekly analysing company data and watching
investment-related content.

“The latest crop of retail investors are rewriting the
script, with many embracing the opportunity to share their investment ideas
with friends and their wider circle as they look to harness the wisdom of the
crowd,” commenting on the data, eToro Analyst Sam North, said.

“In the same way that Gen Zs have turned other ‘taboo’
subjects, such as mental health, into dinner table chat, investments and money
have become normal topics of conversation amongst this age group.”

Prioritizing Financial Independence

They are also more likely than other age groups to engage in
structured learning, with 30 percent having taken an investment course and 45
percent studying strategies from prominent investors.

Their motivations diverge from older generations, with 44
percent of Gen Z aiming for financial independence compared to 33 percent of
the average, and only 18 percent focused on retirement planning compared to 36
percent of older groups.

The survey, conducted by Opinium from August 16 to September
2, 2024, classified retail investors as self-directed or advised, each holding
at least one investment product.

North adds: “The youngest generation of investors are old
enough to have witnessed the impact of economic downturns but young enough to
have grown up in a digital age where information is just a click away. Gen Z
understands the importance of being financially savvy and are making the most
of the tools available.”

This post is originally published on FINANCEMAGNATES.

  • Related Posts

    Why 50,000 Retail Traders are Rushing Back to Hong Kong Markets

    Hong Kong’s retail investment landscape is witnessing a visible transformation. The market has recorded 50,000 previously dormant trading accounts springing back to life, marking a decisive shift in investor sentiment.…

    Shifting Landscape: CFD Brokers Face Direct Challenge from Crypto Exchanges, Fintechs

    There is an emerging trend in the retail forex and CFD brokerage sector. Today, Forex and CFD brokers find themselves fighting not only existing competition but also new competition in…

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Factbox-What’s the US-China Phase 1 trade deal signed in 2020?

    • January 21, 2025
    Factbox-What’s the US-China Phase 1 trade deal signed in 2020?

    Asia FX slips after Trump inauguration; BOJ, BNM rate decisions awaited

    • January 21, 2025
    Asia FX slips after Trump inauguration; BOJ, BNM rate decisions awaited

    Oil prices tick down on plan to boost US oil output, tariff reprieve

    • January 21, 2025
    Oil prices tick down on plan to boost US oil output, tariff reprieve

    Factbox-Trump executive orders target climate, immigration policy, federal employees

    • January 21, 2025
    Factbox-Trump executive orders target climate, immigration policy, federal employees

    Trump orders suspension of new offshore wind power leasing

    • January 21, 2025
    Trump orders suspension of new offshore wind power leasing

    Trump revokes Biden 50% EV target, freezes unspent charging funds

    • January 21, 2025
    Trump revokes Biden 50% EV target, freezes unspent charging funds