CFI
Financial Group has entered into an associate partnership agreement with MI
Cape Town cricket team as its Official Online Trading Partner, the company
announced today (Wednesday).
CFI Becomes MI Cape Town’s
Official Trading Partner
The
financial terms were not disclosed, but the agreement includes jersey placement
of CFI’s logo on the right chest position, stadium branding, and fan engagement
activities including player meet-and-greet events.
The
partnership comes as CFI reported exceeding
$1 trillion in trading volumes and expanded
operations into South Africa. The agreement gives CFI access to cricket’s global
viewer base through one of the sport’s prominent teams.
“Following
the launch of our South African operations, this collaboration strengthens our
presence while aligning us with a global cricket brand,” said Hisham
Mansour, Co-Founder and Managing Director at CFI in a statement. “MI Cape
Town’s popularity extends beyond South Africa, offering valuable visibility to
fans both locally and globally.”
While
football is the most popular sport among fans and brokers
looking for sponsorship opportunities, cricket places itself on the second
spot. For comparison, the worldwide football fans base is estimated to 3.5
billion, while cricket has 2.5 billion supporters.
MI Cape
Town operates as part of MI Global’s network of five T20 teams across three
continents. The team’s current roster features international players including
Kagiso Rabada, Ben Stokes, and Rashid Khan.
CFI
MI CAPE TOWN
CFI Financial Group is proud to become the Official Online Trading Partner of MI Cape Town!
This partnership brings together CFI’s global expertise and MI Cape Town’s star power, further solidifying our presence in South Africa and beyond, and… pic.twitter.com/kV2ZxVp1yK— CFI Group English (@cfigroup_en) December 16, 2024
CFI Bets on Sports
The
agreement builds on CFI’s existing sports partnerships, which include
relationships with
AC Milan football club and Formula
One driver Lewis Hamilton. The online trading firm maintains regulated
entities across multiple jurisdictions including London, Dubai, Cape Town, and
other major financial centers.
MI Cape
Town competes in South Africa’s T20 cricket league, with matches played at
Newlands Cricket Ground in Cape Town. The team is part of MI Global’s franchise
network, which includes teams in India, UAE, and the United States.
“Cricket’s
unparalleled reach and MI Cape Town’s status as a global brand allow us to
amplify our visibility not just to fans in South Africa but also in influential
markets like the UAE and beyond,” said Ziad
Melhem, Chief Marketing Officer at CFI. “By engaging with a
passionate fanbase, we aim to enhance brand awareness and reaffirm our
commitment to superior trading experiences globally.”
The
partnership takes effect immediately, with branding and activation programs to
begin during the current cricket season.
CFI
Financial Group has entered into an associate partnership agreement with MI
Cape Town cricket team as its Official Online Trading Partner, the company
announced today (Wednesday).
CFI Becomes MI Cape Town’s
Official Trading Partner
The
financial terms were not disclosed, but the agreement includes jersey placement
of CFI’s logo on the right chest position, stadium branding, and fan engagement
activities including player meet-and-greet events.
The
partnership comes as CFI reported exceeding
$1 trillion in trading volumes and expanded
operations into South Africa. The agreement gives CFI access to cricket’s global
viewer base through one of the sport’s prominent teams.
“Following
the launch of our South African operations, this collaboration strengthens our
presence while aligning us with a global cricket brand,” said Hisham
Mansour, Co-Founder and Managing Director at CFI in a statement. “MI Cape
Town’s popularity extends beyond South Africa, offering valuable visibility to
fans both locally and globally.”
While
football is the most popular sport among fans and brokers
looking for sponsorship opportunities, cricket places itself on the second
spot. For comparison, the worldwide football fans base is estimated to 3.5
billion, while cricket has 2.5 billion supporters.
MI Cape
Town operates as part of MI Global’s network of five T20 teams across three
continents. The team’s current roster features international players including
Kagiso Rabada, Ben Stokes, and Rashid Khan.
CFI
CFI Financial Group is proud to become the Official Online Trading Partner of MI Cape Town!
This partnership brings together CFI’s global expertise and MI Cape Town’s star power, further solidifying our presence in South Africa and beyond, and… pic.twitter.com/kV2ZxVp1yK— CFI Group English (@cfigroup_en) December 16, 2024
CFI Bets on Sports
The
agreement builds on CFI’s existing sports partnerships, which include
relationships with
AC Milan football club and Formula
One driver Lewis Hamilton. The online trading firm maintains regulated
entities across multiple jurisdictions including London, Dubai, Cape Town, and
other major financial centers.
MI Cape
Town competes in South Africa’s T20 cricket league, with matches played at
Newlands Cricket Ground in Cape Town. The team is part of MI Global’s franchise
network, which includes teams in India, UAE, and the United States.
“Cricket’s
unparalleled reach and MI Cape Town’s status as a global brand allow us to
amplify our visibility not just to fans in South Africa but also in influential
markets like the UAE and beyond,” said Ziad
Melhem, Chief Marketing Officer at CFI. “By engaging with a
passionate fanbase, we aim to enhance brand awareness and reaffirm our
commitment to superior trading experiences globally.”
The
partnership takes effect immediately, with branding and activation programs to
begin during the current cricket season.
This post is originally published on FINANCEMAGNATES.
