ATFX has
implemented Swiset’s tournament infrastructure to enhance trader engagement
across its global operations, the companies announced today (Wednesday). The
partnership aims to incorporate trading gamification into ATFX’s service
offerings through Swiset’s white-label technology.
ATFX Implements Swiset
Tournament Technology to Boost User Retention
The
collaboration enables ATFX to host trading competitions designed to
increase user activity and retention by adding competitive elements to
standard trading experiences. Swiset’s platform provides the technical
framework for organizing and managing these tournaments while maintaining
ATFX’s branding.
“Integrating
Swiset’s tournament infrastructure into our ecosystem enhances our ability to
deliver data-driven, gamified engagement strategies,” said Weems Chan,
Global Head of Marketing at ATFX. “This partnership enables us to boost
client activity, reinforce retention metrics, and provide an enriched user
experience.”
The
tournament system creates a competitive environment where traders can
participate in organized events, potentially adding a community aspect to what
is often an individual activity. The platform tracks performance metrics and
manages leaderboards while participants trade through their ATFX accounts.
ATFX is
likely drawing on the positive experience it has gained in the proprietary
trading sector, which
it recently entered under its own brand, ATFunded. The challenge-based
model clearly demonstrates that retail investors are interested in turning
everyday trading into a more competitive and gamified experience.
You may also like: ATFX Records Impressive Trading Volume of USD 776.5 Billion in Q1 2025
Financial Services Gamification
“We
believe that trading can be both serious and fun,” Santiago Valencia,
Co-Founder of Swiset, emphasized the dual purpose of the tournament technology.
“Our tournament solution helps brokers like ATFX connect with their traders in
a meaningful way-boosting engagement while showcasing their brand.”
Swiset has been actively
growing its presence in the financial technology sector, having recently
acquired PFT (Professional Financial Technologies) and implemented artificial
intelligence solutions to enhance proprietary
trading operations.
The
partnership represents a growing trend among brokerages to incorporate elements
of gamification into financial services. By introducing competitive structures
familiar from gaming environments, financial firms aim to increase user
engagement while maintaining their core trading services.
Regulators,
however, have a very different view of this practice. According to the U.K.’s
Financial Conduct Authority (FCA ), game-like elements in trading apps—such as
tournaments, which clearly fall into this category—can
lead to overtrading and risky decision-making in an industry where, on
average, only one in five traders turns a profit.
The UK
market watchdog called on trading app operators to
stop gamifying trading as far back as three years ago. However, what the
regulator wants does not always align with the interests of brokers or the
demand from traders themselves, many of whom have a high appetite for risk.
ATFX has
implemented Swiset’s tournament infrastructure to enhance trader engagement
across its global operations, the companies announced today (Wednesday). The
partnership aims to incorporate trading gamification into ATFX’s service
offerings through Swiset’s white-label technology.
ATFX Implements Swiset
Tournament Technology to Boost User Retention
The
collaboration enables ATFX to host trading competitions designed to
increase user activity and retention by adding competitive elements to
standard trading experiences. Swiset’s platform provides the technical
framework for organizing and managing these tournaments while maintaining
ATFX’s branding.
“Integrating
Swiset’s tournament infrastructure into our ecosystem enhances our ability to
deliver data-driven, gamified engagement strategies,” said Weems Chan,
Global Head of Marketing at ATFX. “This partnership enables us to boost
client activity, reinforce retention metrics, and provide an enriched user
experience.”
The
tournament system creates a competitive environment where traders can
participate in organized events, potentially adding a community aspect to what
is often an individual activity. The platform tracks performance metrics and
manages leaderboards while participants trade through their ATFX accounts.
ATFX is
likely drawing on the positive experience it has gained in the proprietary
trading sector, which
it recently entered under its own brand, ATFunded. The challenge-based
model clearly demonstrates that retail investors are interested in turning
everyday trading into a more competitive and gamified experience.
You may also like: ATFX Records Impressive Trading Volume of USD 776.5 Billion in Q1 2025
Financial Services Gamification
“We
believe that trading can be both serious and fun,” Santiago Valencia,
Co-Founder of Swiset, emphasized the dual purpose of the tournament technology.
“Our tournament solution helps brokers like ATFX connect with their traders in
a meaningful way-boosting engagement while showcasing their brand.”
Swiset has been actively
growing its presence in the financial technology sector, having recently
acquired PFT (Professional Financial Technologies) and implemented artificial
intelligence solutions to enhance proprietary
trading operations.
The
partnership represents a growing trend among brokerages to incorporate elements
of gamification into financial services. By introducing competitive structures
familiar from gaming environments, financial firms aim to increase user
engagement while maintaining their core trading services.
Regulators,
however, have a very different view of this practice. According to the U.K.’s
Financial Conduct Authority (FCA ), game-like elements in trading apps—such as
tournaments, which clearly fall into this category—can
lead to overtrading and risky decision-making in an industry where, on
average, only one in five traders turns a profit.
The UK
market watchdog called on trading app operators to
stop gamifying trading as far back as three years ago. However, what the
regulator wants does not always align with the interests of brokers or the
demand from traders themselves, many of whom have a high appetite for risk.
This post is originally published on FINANCEMAGNATES.
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