Barely a month after the landmark acquisition of OANDA by the Czech-based prop trading giant FTMO, the latter is boosting its prop trading business, the latest being a new prop trading community brand and a loyalty program.
FTMO-OANDA Post Acquisition
“Congratulations to OANDA for the official launch of the
OANDA Prop Trader Community + Loyalty Program! They definitely raised the game of what it means to run a loyalty program professionally – having deeply integrated CRM automation to reward users for purchasing, referring, and advocating,” Desmond Leong, Former Forex and CFD Specialist at Forex Australia, mentioned in a post on LinkedIn.
“Tie that in with a full-fledge store so their users can redeem discount coupons using their hard-earned coins, and man, it’s an absolute
beauty.”
The acquisition deal marked a new phase in the prop trading
space, as companies strive to comply with the new regulations that are fast catching up with the industry. The strict regulations have
now forced companies to turn to established multi-asset trading brands to
ensure compliance.
Landmark Acquisition in the Prop Industry
CVC Asia Fund IV agreed to sell OANDA Global Corporation to
FTMO Group. The deal is subject to regulatory approvals, and the financial
terms were not disclosed. OANDA, founded in 1996, offers a digital trading platform
for retail and corporate clients. It offers multi-asset trading, currency data,
and analytics. The company operates in major financial hubs, including New
York, London, and Tokyo.
Expect ongoing updates as this story evolves.
Barely a month after the landmark acquisition of OANDA by the Czech-based prop trading giant FTMO, the latter is boosting its prop trading business, the latest being a new prop trading community brand and a loyalty program.
FTMO-OANDA Post Acquisition
“Congratulations to OANDA for the official launch of the
OANDA Prop Trader Community + Loyalty Program! They definitely raised the game of what it means to run a loyalty program professionally – having deeply integrated CRM automation to reward users for purchasing, referring, and advocating,” Desmond Leong, Former Forex and CFD Specialist at Forex Australia, mentioned in a post on LinkedIn.
“Tie that in with a full-fledge store so their users can redeem discount coupons using their hard-earned coins, and man, it’s an absolute
beauty.”
The acquisition deal marked a new phase in the prop trading
space, as companies strive to comply with the new regulations that are fast catching up with the industry. The strict regulations have
now forced companies to turn to established multi-asset trading brands to
ensure compliance.
Landmark Acquisition in the Prop Industry
CVC Asia Fund IV agreed to sell OANDA Global Corporation to
FTMO Group. The deal is subject to regulatory approvals, and the financial
terms were not disclosed. OANDA, founded in 1996, offers a digital trading platform
for retail and corporate clients. It offers multi-asset trading, currency data,
and analytics. The company operates in major financial hubs, including New
York, London, and Tokyo.
Expect ongoing updates as this story evolves.
This post is originally published on FINANCEMAGNATES.
