IG, a UK-based investing and trading platform, has launched
a new campaign urging the public and government to reconsider the country’s
reliance on cash savings. The campaign, called “Save Our Stock
Market” (SOS), features a short film with former Wimbledon champion Pat
Cash.
Data from HMRC shows that £294 billion was held in cash ISAs
between 2022 and 2023. Over the past 26 years, real returns from the FTSE 100
were 6.8 times higher than the average cash ISA. Despite this, cash ISA
subscriptions increased by more than 722,000 in 2024, while stocks and shares
ISA subscriptions fell by 126,000. IG says this reflects a declining interest
in equity investment among retail investors.
Further figures point to reduced activity in the UK stock
market. In 2024, 88 companies delisted from the London Stock Exchange , and UK
IPOs fell by 60% compared to 2022. IG argues this trend is linked to growing
caution among savers and a lack of government support for investment-led
growth.
Pat Cash Film Highlights Message on Cash Returns
In the film, Cash appears in a locker room, looking back on
his playing days. He attempts to teach a group of tennis students his famous
“cash return,” but fails to impress. The segment aims to highlight the limited
returns of cash savings in the current economic context.
IG’s UK Managing Director, Michael Healy, said the aim is to
help more people invest in UK shares and support domestic companies. As part of
the campaign, IG is also offering a welcome share bundle worth up to £100 to
new UK share dealing customers who register before 15 August.
The shares will
be randomly allocated and may include stocks from companies such as Sainsbury’s
and Rolls Royce.
You may find it interesting at FinanceMagnates.com: IG
Ends PayPal Payments for UK Users Following FCA Discussions.
IG Pushes Policy Proposals to Support UK Investing
The SOS campaign includes a four-point proposal aimed at
reversing these trends. IG is calling for the abolition of cash ISAs, the
removal of stamp duty on share trading, tax incentives for long-term investment
in UK companies, and regulatory changes to make it easier for providers to
promote investing without breaching advice rules.
IG, a UK-based investing and trading platform, has launched
a new campaign urging the public and government to reconsider the country’s
reliance on cash savings. The campaign, called “Save Our Stock
Market” (SOS), features a short film with former Wimbledon champion Pat
Cash.
Data from HMRC shows that £294 billion was held in cash ISAs
between 2022 and 2023. Over the past 26 years, real returns from the FTSE 100
were 6.8 times higher than the average cash ISA. Despite this, cash ISA
subscriptions increased by more than 722,000 in 2024, while stocks and shares
ISA subscriptions fell by 126,000. IG says this reflects a declining interest
in equity investment among retail investors.
Further figures point to reduced activity in the UK stock
market. In 2024, 88 companies delisted from the London Stock Exchange , and UK
IPOs fell by 60% compared to 2022. IG argues this trend is linked to growing
caution among savers and a lack of government support for investment-led
growth.
Pat Cash Film Highlights Message on Cash Returns
In the film, Cash appears in a locker room, looking back on
his playing days. He attempts to teach a group of tennis students his famous
“cash return,” but fails to impress. The segment aims to highlight the limited
returns of cash savings in the current economic context.
IG’s UK Managing Director, Michael Healy, said the aim is to
help more people invest in UK shares and support domestic companies. As part of
the campaign, IG is also offering a welcome share bundle worth up to £100 to
new UK share dealing customers who register before 15 August.
The shares will
be randomly allocated and may include stocks from companies such as Sainsbury’s
and Rolls Royce.
You may find it interesting at FinanceMagnates.com: IG
Ends PayPal Payments for UK Users Following FCA Discussions.
IG Pushes Policy Proposals to Support UK Investing
The SOS campaign includes a four-point proposal aimed at
reversing these trends. IG is calling for the abolition of cash ISAs, the
removal of stamp duty on share trading, tax incentives for long-term investment
in UK companies, and regulatory changes to make it easier for providers to
promote investing without breaching advice rules.
This post is originally published on FINANCEMAGNATES.
