Publicly listed
fintech company XTB (WSE: XTB)
has announced a strategic partnership with heavyweight boxing star Tyson Fury
ahead of his highly anticipated rematch against Oleksandr Usyk.
XTB Forms Strategic
Alliance With Tyson Fury Ahead of Saudi Rematch
The
collaboration comes as Fury prepares for the December 21 showdown at Kingdom
Arena in Riyadh, Saudi Arabia, where he aims to reclaim the undisputed
heavyweight title. The match, expected to draw massive global viewership,
follows their epic first encounter in May that attracted 560 million viewers
across 137 countries.
“I’m
coming back to reclaim my throne,” said Fury, whose social media presence
reaches over 10 million followers. “I’m proud to have XTB in my corner for
a fight that fans around the world can’t afford to miss.”
The
partnership extends beyond the upcoming fight, with XTB securing prominent logo
placement on Fury’s boxing shorts and team outfits through 2025. This alliance
adds to XTB’s broad roster of personalities from the fighting world, which
includes Conor
McGregor, a multi-weight UFC champion and the collaboration with the
UAE Boxing Federation.
“As a
global brand, we strive to engage in the world’s foremost sports events that
showcase our leading market position, extensive reach, and business goals,” said
Omar Arnaout, CEO of XTB. “This highly anticipated rematch will capture the
attention of sports fans around the world, and I am excited that we will be
part of it.”
Marketing Trough Sport
The deal
represents a long term vision of XTB’s marketing strategy. The fintech company,
which provides online investment services to over 1.21 million customers
globally, has been actively expanding its market reach through high-profile
sports partnerships.
This effort
began about a decade ago, when
XTB sponsored the Vodafone Mercedes F1 racing team. At the time, it was one
of the first FX/CFD providers to invest in sports partnerships as a method for
enhancing brand recognition.
This
approach is now
employed by multiple brokers, and XTB’s portfolio of collaborations is
noteworthy. In September 2024, for example, the company partnered with Zlatan
Ibrahimović, a well-known figure in international sports.
Earlier, in
2023, Iker
Casillas—regarded as one of the greatest goalkeepers in history—joined XTB
as a brand ambassador. This relationship with the publicly listed investment
firm and the former Spanish national team captain reflects XTB’s long-term
marketing strategy.
Publicly listed
fintech company XTB (WSE: XTB)
has announced a strategic partnership with heavyweight boxing star Tyson Fury
ahead of his highly anticipated rematch against Oleksandr Usyk.
XTB Forms Strategic
Alliance With Tyson Fury Ahead of Saudi Rematch
The
collaboration comes as Fury prepares for the December 21 showdown at Kingdom
Arena in Riyadh, Saudi Arabia, where he aims to reclaim the undisputed
heavyweight title. The match, expected to draw massive global viewership,
follows their epic first encounter in May that attracted 560 million viewers
across 137 countries.
“I’m
coming back to reclaim my throne,” said Fury, whose social media presence
reaches over 10 million followers. “I’m proud to have XTB in my corner for
a fight that fans around the world can’t afford to miss.”
The
partnership extends beyond the upcoming fight, with XTB securing prominent logo
placement on Fury’s boxing shorts and team outfits through 2025. This alliance
adds to XTB’s broad roster of personalities from the fighting world, which
includes Conor
McGregor, a multi-weight UFC champion and the collaboration with the
UAE Boxing Federation.
“As a
global brand, we strive to engage in the world’s foremost sports events that
showcase our leading market position, extensive reach, and business goals,” said
Omar Arnaout, CEO of XTB. “This highly anticipated rematch will capture the
attention of sports fans around the world, and I am excited that we will be
part of it.”
Marketing Trough Sport
The deal
represents a long term vision of XTB’s marketing strategy. The fintech company,
which provides online investment services to over 1.21 million customers
globally, has been actively expanding its market reach through high-profile
sports partnerships.
This effort
began about a decade ago, when
XTB sponsored the Vodafone Mercedes F1 racing team. At the time, it was one
of the first FX/CFD providers to invest in sports partnerships as a method for
enhancing brand recognition.
This
approach is now
employed by multiple brokers, and XTB’s portfolio of collaborations is
noteworthy. In September 2024, for example, the company partnered with Zlatan
Ibrahimović, a well-known figure in international sports.
Earlier, in
2023, Iker
Casillas—regarded as one of the greatest goalkeepers in history—joined XTB
as a brand ambassador. This relationship with the publicly listed investment
firm and the former Spanish national team captain reflects XTB’s long-term
marketing strategy.
This post is originally published on FINANCEMAGNATES.
