XTB, a global fintech, has integrated artificial
intelligence (AI) across various operations. An AI-powered chat feature is
being developed to handle basic client inquiries, allowing customer service
representatives to focus on more complex issues.

The firm is also focusing on proprietary technology, with
over 50% of its workforce now in its Technology and Product Department.

Broader AI Integration

The company aims to eventually launch a comprehensive AI
assistant to provide clients with platform support and investment insights. In
late 2023, XTB created a team within its Technology and Product Department to
drive these AI initiatives.

XTB has applied AI to streamline processes such as client
onboarding and account migration. Additionally, it uses an AI-driven
voice-of-customer system to analyse online feedback and perform sentiment
analysis, allowing for faster responses to user concerns.

Future Plans in Technology

The company continues to focus on proprietary technology,
with over 50% of its workforce now in its Technology and Product Department. In
2024, XTB introduced features such as automated investment plans,
multi-currency account exchange , retirement products, and a virtual wallet with
a multi-currency card. Plans for 2025 are set to be announced early next year.